Whitening Shampoo

A bleach-free brightening shampoo for white and light-coloured dogs

Keep your light-coloured dog’s coat clean and sparkling with WHITENING SHAMPOO. With natural ingredients and enriched with essential oil of Italian lemon, it gently whitens and brightens, leaving your dog’s coat soft and shiny, with a citrus and raspberry scent.

Optical brightener whitens and brightens light-coloured coats, enhancing their natural highlights.
Mild, soap free conditioning formulation.
pH balanced.
No added sulphates, colours or parabens.
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Easy steps to shampoo your pet

Make shampooing a stress free experience using our FRONTLINE PET CARE range.


Wet the coat thoroughly with clean warm water.

Step 2

Apply at at least 20mL of product (about the size of a 20 cent coin) to several places over the coat, avoiding pet's eyes and ears.

Step 3

Gently massage into the coat before rinsing.

Step 4

Use FRONTLINE General Coat Care Shampoos weekly or as required.

General hygiene

Check your pet regularly. Taking care of the small things early can save them from bigger issues later on.

Skin and coat care

Looking after your pet’s skin and coat can help make them feel and look great!

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